The Commonwealth Games racked up more than 3.3 million Tweets and 790,000 mentions of the official #Glasgow2014 and #BringItOn hashtags as fans, athletes and brands enjoyed the international celebration of sport.
#Glasgow2014 provided a number of memorable highlights: the flying start with the RAF’s Red Arrows (@rafredarrows), a royal photo bomb featuring the Queen and @KylieMinogue rocking the crowd at the closing ceremony. All those conversations took place on Twitter and brands were part of it throughout.
And there were scene stealing royal appearances when two hockey players took a selfie and a certain member of the royal family stole the moment:
As the games got underway, many wonderful celebratory moments from competitors were captured, some of which were highlighted by @VMLoves:
The Commonwealth Games being an event involving England and Australia, there was fun to be had in that historic rivalry, as @VMLoves also showed:
And kept a list of the achievements as the Games progressed:
Another local brand, @YourSSE shared some striking moments both on an individual and a grand scale:
As did @speedo, which also celebrated the success of its competitors:
As well as celebrating success, @FordUK showed how Tweets can tell simple stories about those competing:
Not to mention the value of cupcakes:
After a successful 12 days, all that was left to say was thank you:
To close out the games, the baton was passed from Scotland to Australia with a spectacular farewell from @kylieminogue: