The Commonwealth Games racked up more than 3.3 million Tweets and 790,000 mentions of the official #Glasgow2014 and #BringItOn hashtags as fans, athletes and brands enjoyed the international celebration of sport.
#Glasgow2014 provided a number of memorable highlights: the flying start with the RAF’s Red Arrows (@rafredarrows), a royal photo bomb featuring the Queen and @KylieMinogue rocking the crowd at the closing ceremony. All those conversations took place on Twitter and brands were part of it throughout.
The @rafredarrows over Glasgow provided a perfect opportunity to share stunning images of the opening ceremony, shown here by @RadissonGLA and @GLA_Airport:
And there were scene stealing royal appearances when two hockey players took a selfie and a certain member of the royal family stole the moment:
As the games got underway, many wonderful celebratory moments from competitors were captured, some of which were highlighted by @VMLoves:
@Arsenal and @leedsrhinos used Twitter to congratulate fans:
The Commonwealth Games being an event involving England and Australia, there was fun to be had in that historic rivalry, as @VMLoves also showed:
For a home-grown Scottish brand, #Glasgow2014 was a perfect platform for @NewFromIRNBRU, which used the occasion to launch its Commonwealth Games ad:
And kept a list of the achievements as the Games progressed:
Another local brand, @YourSSE shared some striking moments both on an individual and a grand scale:
As did @speedo, which also celebrated the success of its competitors:
As well as celebrating success, @FordUK showed how Tweets can tell simple stories about those competing:
Not to mention the value of cupcakes:
After a successful 12 days, all that was left to say was thank you:
To close out the games, the baton was passed from Scotland to Australia with a spectacular farewell from @kylieminogue: