On Sunday Twitter lit up as millions tuned in to watch and Tweet around the final of @ITV’s @TheXFactor. Twitter hit a peak of 18,381 Tweets per minute as Ben Haenow (@Bhaenow) beat Fleur East (@FleurEast) to be crowned the 2014 winner.
The final was a star-studded affair with a host of special guests making an appearance including big names from previous seasons of @TheXFactor.
But one performance in particular generated large amounts of excitement on Twitter. Among brands Tweeting during the #XFactorFinalResults show, @NewLookFashion highlighted the moment @onedirection took to the stage with Rolling Stones member @ronniewood.
As the evening progressed, speculation intensified about who was going to win the 2014 show. @OfficialHARIBO offered a chewy alternative while @paddypower shared its early predictions of who the winner might be.
And for those contestants who didn’t make it in 2014, as @SpotifyUK notes, there is always next year.