On Saturday night, football fans came together on Twitter to follow the Champions League Final as the platform became an extension of the stadium. The teams Real Madrid (@realmadrid) and Atlético Madrid (@Atleti) interacted with fans live on Twitter, and the night generated more than 8.4 million Tweets.
The #UCLFinal ended with a 4-1 victory for @realmadrid against @Atleti as, for the first time in history, two teams from the same city faced each other in the prestigious European clash.
Fans followed the pulse of what was happening on Twitter minute-by-minute, before, during and after the match — and also used the platform to find exclusive content.
On Saturday night, fans chose Twitter for live #UCLFinal updates and to discover exclusive content.
The official hashtag of the match was #UCLFinal, which was used ahead of the game to build excitement:
One #UCLfinal. Two finalists: @realmadrid & @Atleti. Fans having their fill at the Champions Festival. pic.twitter.com/SH2ApfxYkz— Champions League ( @ChampionsLeague) May 22, 2014
During the match, the moments that saw the highest number of Tweets were the goals. Gareth Bale’s (@GarethBale11) goal was the most talked with 209,594 Tweets per minute, followed by Sergio Ramos’ (@sergioramos) with 188,521 Tweets per minute, and Cristiano Ronaldo’s (@Cristiano), which generated 183,901 Tweets per minute.
The top Retweet of the match came from @realmadrid, sent as @sergioramos scored in the 93rd minute, and generating more than 21,000 Retweets:
93’ GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL #APorLaDécima #UCLFinal #RMLive— Real Madrid C. F. ( @realmadrid) May 24, 2014
Following their victory, @RealMadrid and their players shared their excitement on Twitter:
KINGS OF EUROPE!!! #ReyesDeEuropa #UCLFinal #Halamadrid pic.twitter.com/xLlK78mijH— Real Madrid C.F. ( @realmadriden) May 24, 2014
#Campeones!! Great to to celebrate with so many fans!! #LaDecima #HalaMadrid #UCLfinal pic.twitter.com/zdyrHM6nL9— Gareth Bale ( @GarethBale11) May 25, 2014
#RealMadrid Selfies time !!! #teamvarane pic.twitter.com/2LyD2IblG7— Raphaël Varane ( @varaneofficiel) May 24, 2014
Twitter was also the place where players, clubs and fans from the world of football and beyond came together to congratulate @realmadrid:
congrats to @realmadrid & @Atleti for such an intense CL final, and especially to @thibautcourtois & @AlderweireldTob for an amazing season!— Vincent Kompany ( @VincentKompany) May 24, 2014
Great game. The right winner. Felicidades al Real Madrid!— Gary Lineker ( @GaryLineker) May 24, 2014
Congratulations @Cristiano on last night’s @ChampionsLeague success. Here at #mufc we’ll never forget your first… pic.twitter.com/QjyYoIrhko— Manchester United ( @ManUtd) May 25, 2014
BOOOOOOM! #MysticMorgan #Bale #Ronaldo #RealWin— Piers Morgan ( @piersmorgan) May 24, 2014
Extra time at the end of a long season to win the #uclfinal ….cramp is a certainty…mental fatigue…the fear of losing gets even greater— Rio Ferdinand ( @rioferdy5) May 24, 2014
During the game there were more than 8.4 million Tweets, generated as the organisers, teams, broadcasters and fans from around the world came together on Twitter to celebrate an incredible night of football.