@TeamGB’s bid to win gold in the men’s curling may have slipped away today, but not before interest in the sport reached new heights on Twitter.
Men’s skipper David Murdoch (@DMurdoch17) led his team to Silver, while Eve Muirhead (@evemuirhead) guided the women to Bronze, sparking a national frenzy for the winter sport, with @BBCSport encouraging fans to Tweet with the hashtag #LoveCurling.
There have been 75,000 mentions of #LoveCurling on Twitter during the Olympic fortnight.
Sports fans from all walks of life have been joining the conversation, from athletes past and present, to fans, brands and celebrities. Even @TheDukeOfYork has got in on the act, tweeting this picture of support to @DMurdoch17 and team ahead of the gold medal match against Canada (@CDNOlympicTeam) on #FinalFriday, signing it off personally:
Video sharing app Vine (@VineApp) has proved to be a popular way to get involved, with quirky curling interpretations being shared in six-second bursts:
And whole new versions of the sport have been imagined, including “skurling” a hybrid of curling and skeleton:
Check out this selection of the #LoveCurling Tweets: