In the run-up to one of the most important nights of the UK music calendar, the @BRITAwards used Twitter and Vine to break news of the nominations.
On a day that saw artists nervously waiting for news of who would be nominated, the team behind the @BRITAwards account used Twitter as the first place to share news of the nominations and other updates with artists and music fans alike.
Many of the nominees also used Twitter to celebrate the news:And some even found time to congratulate other musicians:
After the nominations the account continued the excitement by using Vine to show sneak glimpses of the artists performing ahead tonight’s @ITV show ‘The Brits Are Coming’. They even used the six-second video app to give fans the first ever look at performer @PixieLott’s new single:
The BRITs team also used Twitter to announce that @EllieGoulding, who was nominated for three awards, would perform at the award ceremony next month:
Music fans use Twitter to get closer to the artists they love, and musicians use the platform to speak directly with their followers. Seven of the ten most-followed Twitter accounts in the world belong to musicians, and three out of the five top ten retweets of 2013 were music-related.