Today I’m really pleased to welcome you to our new Twitter UK advertising blog, where we will feature all of the latest research that we hope our advertisers will find useful.
Here you’ll read about such things as our recent look at the telecoms market and how TV ads are more effective when run alongside Promoted Tweets. We’ll feature interviews with senior executives in our #TweetsFromTheTop series, coverage from our regular events and much more.
We’re also hoping we’ll have many new success stories to share with you in 2014. We’ve seen many creative uses of Twitter from advertisers in the UK, with brands such as Natwest (@NatWest_Help), Paddy Power (@paddypower), Adidas (@adidasUK) and Channel 4 News (@Channel4News), using the platform to communicate with their followers in innovative and inspiring ways.
We’re excited about working alongside existing and new advertisers in 2014 and beyond, and look forward to exploring even more new ways of using the platform.
I hope you enjoy what you read here. Please do share your thoughts with us via @TwitterAdsUK.