Your ticket to Twitter and the Premier League

By

Friday, 15 August 2014

The new season of the Premier League is almost here. To show how Twitter and football make a great combination, we’ve created a ticket book packed with Twitter and football-related stats and diary dates for the coming season.

On Sunday, Arsenal and Manchester City met at Wembley for the #CommunityShield, signalling there are just days to go.

The match saw more than one million Tweets and at its peak 28,156 Tweets per minute (TPM). It was a win for Arsenal and a perfect moment for @pumafootball — the new supplier of @Arsenal’s kit — to introduce the brand to the fans:

https://twitter.com/pumafootball/status/498498072436293632

There was a reminder too from @adidasuk about who’s wearing its goal scoring boots:

https://twitter.com/adidasUK/status/498480371303219200

Naturally, there was a victory selfie:

And here’s @19SCazorla and @Alex_OxChambo with a #CommunityShield victory #selfie! pic.twitter.com/j2eanNXKj3
— Arsenal FC ( @Arsenal) August 10, 2014

But the season is only now starting and @MCFC aren’t concerned:

Thanks for following this afternoon. Remember, #mcfc fans - the last time City lost the #CommunityShield we went on to win the league!
— Manchester City FC ( @MCFC) August 10, 2014

Whatever @MCFC’s fate this season, UK Twitter users will be following the story in large numbers. All the Premier League teams are on Twitter and more than 60% of Premier League players, as well as two managers,@RonaldKoeman of Southampton and Garry Monk (@GarryMonk16) of Swansea.

Almost half of UK users watched matches live on TV last season and the same number plan to this season.

However, it is not only live matches that peak our interest. It is the breaking news and buzz that comes around #DeadlineDay. Conversation around big name transfers is huge as well speculation is buzzing around what the big moves will be on September 2nd. Last season, @GarethBale11 drew 8.4 million mentions when he moved from Tottenham Hotspur (@SpursOfficial) to Real Madrid (@realmadrid).

As our Premiership League tickets below show, the football conversation is on Twitter and the opportunity this presents for brands is large.

The tickets also look at how we Tweet when watching sport. For instance, 81% of Twitter users Tweet, or follow Tweets, whilst watching sport on TV. And 65% say that they do this because Twitter makes live sporting events on TV more exciting.

Football is huge on Twitter

Twitter makes live sport better

Reach an engaged football audience