With the change of the seasons and the Rugby World Cup in full swing, September has been a busy and exciting time on Twitter, with major new campaigns breaking.
This month we have campaigns from the worlds of automotive, alcohol, government, FMCG and gaming. There’s a real mix of creativity on display, such as video in short and longer form, GIFs and emojis.
Two campaigns this month from different parts of the market both show the power of video on Twitter to achieve great results.
@BentleyMotors ran a Promoted Trend in September to back its evocative new commercial, which features its brand ambassador, actor Jean Reno, talking about his search for the ‘Extraordinary’. The ad promotes the brand’s new Bentayga luxury SUV.
For @Honda_UK, it has followed up its #DareToDo activity, which paid tribute to the space race, with a video campaign promoting the new Honda HRV. It backed this with a Promoted Trend and Video Cards featuring teaser clips and the 60-second TV ad.
Space is also the theme in the new @Ballantines campaign #SpaceGlass. A futuristic take on how humans might drink whisky from the depths of space, the campaign features a master blender talking about getting the flavour just right.
October coming on means more than a change of seasons; it can lead to a change of habits. The NHS has launched its annual @stoptober effort to encourage people to give up smoking. This year the campaign features a range of comedians lending their support including Bill Bailey, @rhodgilbertshow and Shappi Khorsandi (@shappikhorsandi).
Using a Tweet to unlock competition to win tickets, @dovemen has been sharing a selection of pictures and video for its #scrumtogether Rugby World Cup campaign to celebrate the caring character of today’s men and recognise how care can make them stronger.
@StarbucksUK has been marking the arrival of autumn with the return of a seasonal favourite. Backed by a Promoted Trend, it has been using video and cool 3D GIFs to let people know that its Pumpkin Spice Latte drink is now on sale.
With emojis making such a strong showing on Twitter during the last few weeks, debuting on both @TheXFactor and @bbcstrictly, @cocacola became one of the biggest brands to join the fun. It created a #ShareACoke brand emoji to encourage people to Tweet around the world.
To promote its #BrightFuture sustainability campaign, @UnileverUKI used Promoted Video to share its story about one tree that has bid farewell to the forest.
October and November are big months for the gaming world. It’s the time of the year when many publishers release their blockbuster titles – and 2015 is set to be a bumper year. To coincide with the new “Star Wars” movie, @EAStarWars is preparing to launch#StarWarsBattleFront and has been teasing eager fans with images and video.
Another big gaming franchise, #RainbowSix is back with “Seige” and @UbisoftUK has been promoting the chance to win beta access. It has been challenging gamers in a “choose your own adventure campaign”, which makes great use of Twitter video.
And finally, there is the release of the “Halo 5: A Hero Falls” TV ad. Arguably one of the biggest and best first-person shooter games, Halo returns for its fifth outing on 27th of October.