July has been a big month for creative campaigns on Twitter with plenty of innovation and great ideas on display. There is a strong showing on the video front this month, with campaigns looking forward to the coming football season as well as those making use of great imagery.
This month we have campaigns from the worlds of mobile, automotive, alcohol, retail, and beauty to name a few.
To mark the arrival of Champions League football on its channels, BT Sport (@btsport) launched a major star studded push. The Twitter campaign, which scored high levels of engagement, included GIFs, its new TV ad, as well as Tweets from players such as Rio Ferdinand (@rioferdy5) and Gareth Bale (@GarethBale11).
Staying with football, @EE used Twitter to launch a 10-part web series as part of the mobile firm’s partnership with Wembley Stadium. The campaign featured social media stars Spencer FC (@spencerowen) and Wedgeman Simon (@miniminter7) putting together teams to play on Wembley’s famous pitch. It used Twitter polling cards, GIFs, multi-image Tweets, and video.
July gave us #worldemojiday and Ford Italia (@forditali) was one of a number of brands to celebrate the occasion. Its contribution came in this wonderful set of mosaic images. You can see more here and here.
Diet Coke (@DietCokeGB) has been collaborating with fashion designer J.W.Anderson (@jw_anderson). Together the pair produced some limited edition bottles that are inspired by Anderson’s recent designs.
Throughout the summer, the British carmaker has been celebrating the design of its iconic vehicles on Twitter. It has been sharing a series of images and articles highlighting some of the big moments in its history, which stretches all the way back to the early years post-WWII.
In partnership with newspaper @MetroUK, @Heineken_UK launched its #OpenYourWorld campaign. The brand has been sharing the best events and experiences from across London as it encourages people to go out and explore their city.
The National Lottery (@TNLUK) challenged Twitter users to stop celebrities, including @piersmorgan and @MissKatiePrice, from scooping millions. In a tongue-in-cheek campaign, the celebs poked fun at themselves as they explained what they would do if they won big on the National Lottery.
Showing how humour and good ideas can succeed on Twitter, mobile operator @ThreeUK has been running a series of Tweets focusing on the reality of summer.
In an #OnlyOnTwitter moment, @KatyPerry launched her latest fragrance with Coty via a Twitter Pop-up shop in the US and made it available via the Twitter buy button. Twitter’s most followed user, with 73.6M followers, supported the launch as she Retweeted and shared Tweets promoting Mad Potion, which is now available in the UK.
The upmarket department store, with its flagship Knightsbridge store, took to Twitter to promote its new loyalty app and #LoveFreebies giveaway. In a campaign offering thousands of pounds in designer prizes, @HarveyNichols made good use of Twitter App Cards, multi-image Tweets, and video.