12 creative wins on Twitter in November

By Gordon Macmillan
Tuesday, 1 December 2015

In our round-up of creative work for November, there’s a huge variety as many big-name brands release their Christmas campaigns.

For November, we are showcasing work from the worlds of gaming, movies, retail, and drinks that includes GIFs, emojis, scratch reels, Cinemagraphs, videos and 3D effects, and more.

Gaming

This month, @XboxUK became the first brand to take advantage of custom ScratchReels (interactive GIFs on Twitter). Xbox ran several of them, including this awesome bit of shooting promoting the new Star Wars game, #StarWarsBattlefront.

For @PlayStationUK, November has been about the “It’s a #PS4Life” campaign, which has made good use of GIFs — including this one highlighting some of the great rides on the PS4.

Film

@UniversalUK used a Promoted Trend, video trailers, and multi-image Tweets to share the first trailer for the upcoming film version of “Dad’s Army,” based on the classic BBC sitcom.

From @WarnerBrosUK we saw some cool GIFs created by fans as part of the promotion for the thriller starring Johnny Depp and Benedict Cumberbatch, #BlackMass.

Retail

@hmunitedkingdom created fashion buzz on Twitter with its flock-to-unlock Tweets for a tie-up between H&M and Balmain. People could not only win tickets to a shopping event, but receive exclusive video snippets.

Whether it’s “Star Wars” or One Direction, the power of Twitter emojis continues to grow. We’ve already seen @CocaCola strike first for brands followed by @StarWars; now there’s @TacoBell. The fast-food chain gave us the #TacoEmojiEngine. Twitter users simply had to Tweet a taco emoji plus one other to receive a custom GIF.

If you can’t yet hear sleigh bells ringing, @StarbucksUK is doing its bit to help you get in the seasonal mood by offering up this Cinemagraph-powered roaring fire, which flickers beautifully. Plus there’s a #RedCups emoji!

Everyone loves a cheeky visit to @NandosUK, right? Often this happens with groups of friends, loved ones or colleagues. The trouble comes when you have to give your order — as this video series amusingly highlights.

FMCG

From @Fishermans_UK we see a campaign that neatly integrates Twitter by making people part of the story. With a couple of clicks it creates a personalised video experience by seamlessly working in your Twitter feed, which is then sent to you.

From @Peperami come a series of challenges: show how you roll (figuratively and literally) and you could win a Rolls Royce. They created a series of videos showing how its very own Roland rolls and inspired some great contributions including this Vine.


Drinks

Here’s a multi-image GIF from @BulmersCider that highlights how big a story you can tell with a series of images that really draw people in. And from @mountaindewUK, a skatetastic action 3D GIF that really reaches out and grabs you.


Christmas ads

And finally, whether you are a fan of the #ManOnTheMoon, Mog, #GiftFace, #MakesChristmas, or one of the many other Christmas ads, you can watch all of them here in our Twitter collection.