13 creative Twitter wins in October

By Gordon Macmillan
Thursday, 29 October 2015

With the Rugby World Cup still going strong throughout October, it’s been a busy month for advertisers on Twitter.

This month, we have campaigns from the worlds of gaming, movies, alcohol, automotive, and retail, among others. We’re also able to showcase a real breadth of creativity taking place on the platform with GIFs, 3D-like video, and cinemagraphs, as well as memes and a flock-to-unlock campaign. And don’t forget to catch up on everything from #BackToTheFuture Day.

  1. Gaming

    October has been a huge month for gaming brands on Twitter, as they work on some of this year’s biggest releases. For @PlayStationUK, that’s meant the arrival of Star Wars Battlefront and a blockbuster TV ad. For @XboxUK, the focus has been #Halo5, which has been making great use of the London skyline  and video as part of the launch marketing activity around this massive game.


  2. Movies

    For the launch of the film #ParanormalActivity, @ParamountUK released a series of scary cinemagraphs — still images with just a flicker of movement. As part of the campaign around “The Martian,” @20CenturyFoxUK created the #BringMemeHome meme-maker tool. It allowed film fans to add their image and message to create a shareable movie poster.


  3. Alcohol

    @GuinnessGB shared a wonderful celebratory message saluting a hard-fought Irish victory over France during the #RWC2015, and is part of a strong series of similar Tweets. Something quite different from @BulmersCider, it launched a flock-to-unlock campaign, which gave fans access to an exclusive @LethalBizzle track. Once unlocked fans were able to download it for free.



  4. Retail

    @Tesco has been getting customers in the mood for Halloween. Looking to make a scary clown face? Check. A horrible head in a jar? Check. There’s also a spooky taster of what to expect when next visiting a Tesco store.



    Would you like some art with your latte? @CostaCoffee has been running a #LatteArt competition as it sought to find the best coffee florette artists. Explore some of the best designs:

  5. Fashion

    For Paris Fashion week, @Dior brought the catwalk fun with this interactive GIF scratch reel. And @Chanel offered backstage peeks, interviews with Karl Lagerfeld, and behind-the-scenes footage.

     
  6. Automotive

    @LandRoverRugby has continued to show what a brand can bring to an event like the #RWC2015 and complement what’s being done elsewhere. It used a multi-image Tweet to highlight some of the powerful moments from Argentina’s defeat by South Africa.



    @forditalia shared another great example of a scratch effect in a GIF, allowing folks to get a closer look at the #FordMustang.

  7. Technology

    @3kindsofice, an app that helps you discover cool new places, shows companies of all sizes can create smart content on Twitter, in this case with a magic image.