Build up to the 2015 @F1 season cranked up on Thursday when a number of the leading teams showed off their brand new cars, exclusively first on Twitter.
World champions Merecedes (@MercedesAMGF1) launched a series of “spy” footage videos of their new W06 vehicle via #W06Spy. They started with a precious delivery:
Then a sighting of world champion driver @LewisHamilton:
And finally a glimpse of the new car at full throttle:
Meanwhile, McLaren (@McLarenF1) exclusively unveiled a renewed partnership with Honda for their 2015 car:
Ferrari (@ScuderiaFerrari) built up suspense on Twitter ahead of their own launch:
And Lotus (@Lotus_F1Team) picked up on last year’s long-running Twitter debate about their car’s nose:
As the serious preparation continues ahead of the first race of the season on March 15, you can get updates from all F1 teams, first on Twitter.
The five most-followed F1 race teams are:
Meanwhile, almost all of the F1 drivers are on Twitter, and you can follow them here. The five most-followed are:
The conversation will continue apace on @F1 in the coming weeks, with plenty more exclusive content in prospect. Follow the updates on Twitter so you don’t miss a thing.