How to #TweetSmarter with our new ebook

When it comes to Website and App Install Cards, SMEs ask us similar questions: What type of images should I use? What should I include in the Tweet copy? Which call-to-action button should I select?

All these questions and much more are answered in the latest edition of our #TweetSmarter ebook series. It looks at Website Cards and App Installs and combines insights from Twitter campaigns and examples from around the world.

Twitter’s global direct response experts, Amanda Felson (@felsie) and Sylvia Lam (@sylvialam), have looked at thousands of direct response campaigns and understand what works.

Twitter gives marketers access to billions of real-time moments. Starting with a clear strategy will help you focus on the moments that matter to your business, and to your customers.

Amanda Felson Global Direct Response Specialist at Twitter

Download #TweetSmarter ebook to get:

• proven creative tips for Website and App Install Cards
• call-to-action best practices
• tips for creating actionable Tweet copy
• simple testing strategies

We’ve also teamed up with HubSpot’s team (@HubSpot) of expert inbound marketers. They’ve compiled their top A/B testing tips into a companion resource: #TestSmarter. After reading both, you’ll be ready to create, test and refine Tweets to help you grow your business.

Want to learn how to drive website traffic and app installs from Twitter? Download the ebooks today.

To discover more insightful, practical advice on fine-tuning your Tweets, sign up for our #TweetSmarter webinar. During it, senior executives from Twitter and HubSpot will guide you through top tips on Tweet optimisation and testing.

TweetSmarter webinar
Thursday, June 25 at 1pm
Presenters:
Brian Lavery (@lav), Head of SMB Marketing (EMEA) at Twitter
Kieran Flanagan (@searchbrat), Head of EMEA Marketing at HubSpot
Register here.