#LFW: Vital fashion statistics from the runway to the high street

By Gordon Macmillan
Wednesday, 18 February 2015

If it happens in fashion, it happens on Twitter. That’s a point illustrated by new research findings indicating that more than any other social platform, Twitter is the place that brings people closer to fashion. So grab your phone and check your timeline: London Fashion Week (#LFW) is here.

The research, conducted recently by @VisionCritical and @Nielsen, reported that 67% of UK users surveyed said Twitter was the most up to date platform for fashion-related events. Its broad appeal points to the immense scope of activity about clothing, beauty and style on Twitter, that ranges from backstage and front row moments all the way to the high street. And Twitter buzzes with the excitement, fun and glamour of the fashion world throughout the year.

That level of interest is even higher when it comes to London Fashion Week, where top brands, designers, models and commentators come together in one place. Together they reflect the breadth and richness of conversation taking place on Twitter as they vividly bring that world to life through dazzling moments delivered through the power of video, pictures and insights.

Twitter enables Topshop to give its customers an engaging live experience, at what has previously been an exclusive industry event.

— Sheena Sauvaire, Topshop’s global communications and marketing director

The research found that 74% of the UK users surveyed were interested in #LFW – and a third of those surveyed will watch some #LFW content streamed. It highlights how Twitter provides a great fashion experience at live events whether fashion fans are sharing their interests or showing signs of intent to buy what they see.

And for brands like @Topshop it offers what Sheena Sauvaire, Topshop’s global communications and marketing director, describes as real-time insight into the behind the scenes at one of London’s biggest seasonal shows.

“Whether that be a first glimpse of runway looks on models, being in on the conversation backstage and front row or sharing the hottest street style trends and top show news as they happen, Twitter enables Topshop to give its customers an engaging live experience, at what has previously been an exclusive industry event,” she says.

 #LFW: Vital fashion statistics from the runway to the high street