There are 1.5B Vine loops every day across the world and they’re not all of Brittany Furlan putting her dog’s face in her mouth, which now has an incredible 20M plus loops. Clearly brands are in the summer spirit because July brought with it some brilliant Vines. One or two have maybe even been at the Pimms; there’s some strange stuff going on this month.
This month Travelodge is using stop motion films on Vine that challenge users to guess the hotel’s location. Here’s a clue: it’s not Bognor Regis.
Amazon Prime’s little cardboard box robot looks like he’s living the rom-com dream: happiest when dancing in the rain. We can’t help but join in.
Wimbledon absolutely aced it with its content this year — it served up brilliant behind the scenes videos, great gifs of key moments, interviews and live replays. Its #14VinesForWimbledon series really smashed it. This journey to centre court has over 1M views and counting.
- Rugby World Cup
According to GWI 2015, as many as 49% of UK Twitter users will be following the Rugby World Cup this year. It’s going to be a massive opportunity for brands to join what will be a huge conversation. Canterbury are already in on the game with this incredibly tough tap-to-stop Vine.
One brand already joining the conversation is Dove Men+Care (@DoveMen) with this Vine of Courtney Lawes looking really really pleased with his toiletries magic.
The recent development of autoplay for Vines on Twitter makes the ‘perfect loop’ even more important. Starting and ending a Vine in just the right spot really adds to the hypnotic effect. This Audi Vine nails it.
With tube strikes hitting London this summer, Hailo has hit the spot with this Vine highlighting how its drivers are responding to the #TubeStrike and getting Londoners around town.