Advertisers get greater video impact as First View launches in the UK

By Lucy O'Dwyer

We’re delighted to announce that our First View product is now available to test in the UK and across Europe. First View offers a compelling way for advertisers to reach a wide audience and deliver impact through great video content.

Millions of people come to Twitter every day to engage in conversations about their passions and what interests them most. At the same time, advertisers come to Twitter to reach our audience using promoted products. With the addition of First View, which works combined with a Promoted Trend, advertisers can scale their efforts even further. It offers an immersive way to reach Twitter users and allows advertisers to share their story in an engaging and highly visible way through compelling video.

This product is ideal for a range of brand objectives: from sharing great new video and product launches to TV show premieres, live events, sponsorships, and movie releases. That’s why we’re so pleased to partner with @universaluk as it releases its new film “The Huntsman: Winter’s War” – in cinemas 4th April.

First View with Promoted Trends can help brands achieve significant audience reach with exclusive ownership of Twitter’s valuable and unique placements for a 24-hour period. When a user first logs into Twitter, the top ad slot in their timeline will be a Promoted Video from that brand, and its Promoted Trend will appear at the top of the trending topics list.

First View is now available in 29 markets, including the UK, France, Germany, Italy, Netherlands, and Spain. It’s a significant development for Twitter, adding another opportunity to our expanding range of video features offered to advertising partners.

We’re excited to be able to extend First View to many more markets in Europe including the UK. First View is a great addition to the tools that we already offer advertisers to help spark conversation and make that live connection through Twitter with the right audience. For film studios, like Universal, it is not only a way to ensure high quality video is seen and talked about, but ultimately to help drive cinema tickets sales.

Bruce Daisley,@brucedaisley Vice president of direct sales for Europe, Twitter

We’ve already seen some fantastic initial results from 20th Century Fox (@20thcenturyfox) in the US and Jeep in France (@JeepFrance).

Jérémie Ballouard, Digital & CRM Director, Groupe FCA Fiat Chrysler Automobiles, added: “Jeep has a strong innovation DNA and is always keen on thinking outside the box: We’re proud to launch and use First View with Twitter. This is not just another advertising format, this enables us to reach and engage with our unique audience with impact thanks to video.”

To get started, simply reach out to your Twitter account team.