The decorations, the ads and the festive tipples, people on Twitter love Christmas and they love to plan it. With little more than three weeks to go, there is still a big opportunity for brands to connect. Let’s spark some inspiration with our top festive insights.
Not only do people in the UK on Twitter love Christmas, they love to plan for it. They are 41% more likely to take on the role of planning the perfect Christmas vs. non-users
When it comes to planning for Christmas the group that takes the lead here is millennials. Our research found that millennials on Twitter are especially passionate about Christmas, with 56% being the main planners for the festive season.
Check out the rest of our Christmas research in our infographic, which also highlights the shopping habits of people on Twitter in the UK.
We’ve also created a Twitter Moment for you featuring the 2016 Christmas TV ads shared on Twitter, check it out.