Anthony Joshua (@AnthonyFJoshua) became the latest British heavyweight champion of the world on Saturday - and immediately took to Twitter to show off his new IBF belt.
Joshua shared a mobile video - a feature available to all Twitter users - with his followers, direct from his dressing room.
Joshua’s title win was celebrated with a selfie inside the ring by promoter @EddieHearn within moments of the result being called:
Eddie, Group Managing Director @matchroomsport, commented:
Twitter has been a game changer for us and it was amazing to see the interaction from the fans in the arena and at home on Saturday night. We now live in a world where promoters and fighters are far more accessible and fan feedback plays a huge part in what we are trying to deliver. Roll on the first defence of AJ’s World title.. You will most likely hear about it on Twitter first!
Meanwhile, @Tyson_Fury predictably laid down a challenge:
They even worked on Dier’s ring walk.
When Tyson Fury beat @Klitschko to win his world title, he took to Periscope to ask his fans who he should fight next and Joshua’s name featured.
Meanwhile, @mrdavidhaye has been surprising his fans with direct video messages to thank them for their support:
Haye plans to use Periscope and GoPro to give fans a first-person perspective of his punches during one of his next training sessions. Follow him on Periscope to tune in.