Twitter is your live connection to culture. It’s where you find out about what’s going on in the world right now. And boy oh boy, has it been a busy month. A new Blair Witch movie, the return of Mr. Robot, the launch of FIFA17… users turned to Twitter to follow these events live and be closer to the action than ever before.
If you’re a brand, you want to be part of that conversation. And here’s how…
Fantastic Beasts Stickers:
The launch of Stickers in June was a super exciting one. Finally we could all unleash our creative brilliance and create masterpieces using cartoon emoji stickers. Yes, my cat does need a pair of sunglasses.
The new Fantastic Beasts film is a few weeks away yet, but Twitter users can get involved by adding iconic items from the film to their photos. Wands in the air! Like you just don’t care!
Use this handy guide to find out how to add #FantasticBeasts stickers to your photos pic.twitter.com/dg8XzqYxMs— Fantastic Beasts ( @BeastsMovieUK) September 2, 2016
There’s a new Blair Witch movie. It may or may not contain oodles of snot, like the first one did. Let’s hope not. Blair Witch worked with Niche, Twitter’s Creator network, to produce brilliant films with guys like @StorrorParkour, a super cool parkour group. Nothing like sending influencers out into a cold dark forest to get people’s attention!
There’s something evil in the woods. Did any of the Storror’s survive?….#BlairWitch in cinemas now #partner pic.twitter.com/ev9rnofnuu— Storror ( @StorrorParkour) September 15, 2016
Sainsbury’s created some beautiful content for their sponsorship of the Paralympics. These short films looking back at the athlete’s childhood are wonderful. The quote “it’s not about how old you are, it’s how good you are” is a brilliant reminder of the achievements of these incredible Superhumans.
“Ellie’s dream was always to swim.” Let’s cheer her on. Let’s #RoarTogether. https://t.co/a5kLwfu0wB pic.twitter.com/QegEpHEhyH— Sainsbury’s ( @sainsburys) September 1, 2016
For Jonnie, there are no limits. Cheer him on with us, let’s #RoarTogether. https://t.co/a5kLwfu0wB pic.twitter.com/OmHS7NLc6d— Sainsbury’s ( @sainsburys) September 1, 2016
Now, we’d never say that everyone should walk quickly. A stroll is as great as a march. But when there are two minutes until your train and you’re stuck behind that one person enjoying a stroll through the station… argh! Direct Line are here to help.
The #directlane has been created to fix the #commute for Londoners. We’re at Waterloo today. pic.twitter.com/ycaIe1aRtZ— Direct Line ( @DirectLine_UK) September 22, 2016
Slow walkers stalling your commute? Take the #directlane when you get to Waterloo… pic.twitter.com/DJ9NDaaJJz— Direct Line ( @DirectLine_UK) September 22, 2016
EA Games #FIFA17
The new FIFA is out! The productivity of the entire country is going to plummet as we all commit hours to our dreams of being multimillionaire footballers.
To kick off (ahem) the day of release, EA ran a ‘First View’ campaign, ensuring their film was the first Promoted Video seen by users that day. Along with a great custom emoji and an Amplify campaign, it’s a proper high-impact idea.
Four of the finest young talents in world football with their copies of #FIFA17! @MarcusRashford @alexiwobi @Reeceoxford_ @rubey_lcheek pic.twitter.com/jpjAl0JWiT— EA SPORTS FIFA ( @EASPORTSFIFA) September 29, 2016
Also, a treat for fans of “players pointing at things”, this multi-image is a dream come true.
Make your mark in #FIFA17, out today! pic.twitter.com/ngvjaraopE— EA SPORTS FIFA ( @EASPORTSFIFA) September 28, 2016
Amazon Video UK, Mr. Robot
There are at least two computer geniuses in the world: one hacking the FBI in Mr Robot, the other creating gifs to promote Mr. Robot. Hopefully only one of them wears a hoodie and has an um…active imagination. The cinemagraph they’ve made is especially ace.
You must believe to survive. #MrRobot pic.twitter.com/I5i3DXgtcO— Amazon Video UK ( @AmazonVideoUK) September 20, 2016
Stick to the plan. #MrRobot pic.twitter.com/yRx1FQRI0G— Amazon Video UK ( @AmazonVideoUK) September 12, 2016
No big deal. #MrRobot pic.twitter.com/PtMmRnJVtH— Amazon Video UK ( @AmazonVideoUK) August 6, 2016
There are two reasons to get famous. Only two. One is to do Strictly Come Dancing, the other is to get your own emoji. Kevin Hart took emojis to a new level - getting his emoji in Periscope too!
Here’s how to see a custom @KevinHart4real emoji in your Tweets & Periscope broadcasts: #KevinHartWhatNow #KHWhatNow pic.twitter.com/qXfIPn3QP0— Twitter Movies ( @TwitterMovies) September 19, 2016
It’s a tough life being a millionaire, when your diamonds weigh your hands down, your private jet runs out of bubbly, and your caviar isn’t quite chilled enough. Euromillions knows the struggle is real.
Your own private pool - idyllic, if it wasn’t for those pesky leaves #NicerProblemsToHave pic.twitter.com/ZlwWW6LooG— The National Lottery ( @TNLUK) September 15, 2016
Another day in the sun floating around your pool - if only your drink stayed closer #NicerProblemsToHave pic.twitter.com/0Lj3oVyN5n— The National Lottery ( @TNLUK) September 15, 2016
And finally, whilst this isn’t from a brand account, it’s worth checking out @alexpettitt’s brilliant Periscopes. He’s started using Periscope Producer, combined with an awesome free tool called
OBS. It’s enabled him to produce these beautifully designed, dual screen Periscopes, complete with on-screen graphics. Excited to see where this could head for Periscope!
LIVE on #Periscope: Taking apart my iPhone - How to replace an iPhone battery yourself #Tech https://t.co/ylmg3u1sYQ— Alex Pettitt ( @Alexpettitt) September 29, 2016