Twitter users love football and millions of them are looking forward to the arrival of #EURO2016 in less than a month’s time.
There are already 13.5 million football fans in the UK on Twitter but #EURO2016 is expected to attract almost two million additional users reaching a total audience of 15.3M, according to research conducted for Twitter*.
The study found that 65% of UK Twitter users said that they were excited for the tournament’s arrival. The anticipation reflects the passion Twitter users have for football, and how Twitter enhances watching live sport.
The research found that Twitter was the number one place not only for connecting with other fans, but for real-time updates, breaking football news, and expert opinions (compared to other online sources).
Check out the video below where you will discover just a few of the many great football moments to be found on Twitter. From the heads of @St_Johnstone_FC to grassroots football, some wonderful fan moments, amazing goals, and the champions of England, Leicester City (@LCFC). It all combines to highlight how football is happening on Twitter.
Discover a few of the many great football moments to be found on Twitter.https://t.co/kAr7LWFSmk— Twitter Ads UK ( @TwitterAdsUK) May 18, 2016
*Twitter commissioned study conducted by Research Now, Dec 2015, UK, 18-49, n=1119 (Twitter 574, non-Twitter 451)