In this month’s round-up of Europe’s most creative Twitter campaigns we have all kinds of video, and some European firsts. From brands in the FMCG, telecom, automotive, alcohol and entertainment sectors we have great uses of Twitter #Stickers, Periscope, ScratchReel, Moment Maker, First View and a Promoted Emoji.
Nescafé France (@NESCAFEFR) launched a fun contest using the hashtag #PimpMyMug. It encouraged users to revamp the classic Nescafé red mug using our newly launched Twitter Stickers.
Equidia (@Equidia) is a French TV channel specialising in horse racing and horse riding. For the Olympics opening ceremony, it live-Tweeted the event with a horse(!) typing letter after letter, live on Periscope.
Telekom erleben (@telekomerleben) has run several campaigns during ‘VideoDays’. This month in Berlin the focus was on video content, supported by HALO, ScratchReel, Tweet Carousel and First View:
With a focus on educating on its B2B activities Siemens (@Siemens) has run the first Moment Maker campaign in Germany. It used its Moment to highlight the many ways that @Siemens plays a crucial role in everyday life.
Launching its new model, the Edge, Ford (@FordItalia) drove users to a special landing page via a Website Card. Users answered a few lifestyle questions to find out the model of Edge that was right for them. They were then were invited to share their contact details.
A part of its global activity, Samsung rolled out a comprehensive campaign for the Olympic Games. This included using Moment Maker, a Promoted Carousel for #GalaxyNote7 and a number of Conversational Videos among other activity.
Heineken (@heineken_nl) raised awareness of its Olympic sponsorship – and a special new gadget – with Conversational Video and the Netherlands’ first Promoted Emoji.
To introduce its 3008 GT SUV, Peugeot (@PeugeotNL) zoomed in on unique features of the new model in three different Tweets. Seen together, the Tweets were a real eye-catcher in @PeugeotNL’s timeline.
SonyPictures (@SonyPictures_es) promoted thriller Money Monster with a personalized video autoresponse. Users who viewed a clip and guessed how a scene ended received a customized message from director Jodie Foster, along with the rest of the scene.
Magnum (@MagnumSpain) used Conversational Video for its summer campaign, with celebrity Blanca Suárez adding glow to the brand.
- European Creative Reel
You can also catch up with with last month in our European creative reel, giving you all the creative campaign Tweet highlights in 50-seconds.