In this month’s round-up of Europe’s most creative Twitter ad campaigns we have examples of how brands transported fashion fans to the catwalks of Milan and Paris. As well as live video, we have great uses of Conversational video and a first from McDonald’s in Germany. From the Netherlands and Belgium, First View examples highlighting how it drives video. And hashtag and emoji power for good from Spain.
French luxury brand @LouisVuitton was the first brand in France to use Periscope Producer. It live-broadcast its Spring-Summer 2017 collection during Paris Fashion Week (#PFW).
@SNCF launched a brand new Social Room and asked its community to send questions to its social media manager with the hashtag #DemandezAuCM (#AskOurSocialMediaManager). From 7am to 10pm on launch day, it answered all questions and offered travel vouchers to the best ones.
Telekom (@telekomerleben) has a new campaign live with creative developed specifically for Twitter. It uses a variety of formats including Conversational video with auto-reply.
McDonald’s Germany (@McDonaldsDENews) launched a transparency initiative called “Big Mac TV”, live-streaming for 12 hours on channels including and Twitter and Periscope. Hosted by well-known presenters, the stream took viewers behind the scenes of a local restaurant. @McDonaldsDENews ran the stream as a First View, with a Promoted Trend.
@MaisonValentino unveiled the #ValentinoSS17 collection by Pierpaolo Piccioli live on Periscope. The fashion house built a campaign around the event with the hashtag #ValentinoLive.
The @SkyRacingTeam created an Instant Unlock Card for fans to wish happy birthday to rider Nicolò Jarod Bulega (@nbulega) using the hashtag #AuguriBulegas. Fans unlocked a special video thank-you from Bulega himself.
To celebrate #WorldCoffeeDay, @NespressoNL launched a First View campaign showing just how attached George Clooney is to his Nespresso.
To launch the new #Peugeot3008, Peugeot (@PeugeotBelux) owned the moment with a First View. And before that, to tease the launch and the First View, it Tweeted a series of videos describing the car’s best features. Teasers:
To celebrate #WorldFoodDay, Knorr España (@KnorrESP) launched a campaign on Twitter with the National Food Bank. Every time a user Tweeted the hashtag #ShareAMeal followed by their favorite food emoji, @KnorrESP converted it into a real food donation.
In a first in the Spanish market, PlayStation (@PlayStationES) created an interactive quiz using Conversational Ads. Fans who answered all four questions correctly were entered into a prize draw to win access to the Call of Duty: Infinite Warfare beta.