How brands are talking about #BlueMonday on Twitter

By Gordon Macmillan
Monday, 18 January 2016


Today is Blue Monday and that can mean only one thing. Lots of fun Tweets with cute animals, special offers and other fun things to make people on Twitter smile.

While it is supposedly the most depressing day of the year it’s always worth remember that the day was first dreamt up as a marketing stunt in 2005. The term stuck, and has gone on to become a feature of the chilly post-Christmas period. There are a lot of Tweets around today from brands and others, but be warned there are quite a few adorable examples featuring cats, dogs and otters.