We’re delighted to announce today that Promoted #Stickers are now live in the UK and other global markets.
Promoted #Stickers allows brands to create and promote custom stickers for anyone on Twitter to use. A brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging. They offer the chance to drive brand affinity and raise awareness of their message at scale.
How Promoted #Stickers work
Stickers created by brands will be featured in the #Stickers library and brands will be able to design four or eight stickers — like accessories and other props — for users to add to their own photos. Photos with a brand’s stickers are shared with all of a user’s followers, allowing brands to be featured by their fans in a truly authentic way.
#Stickers act as a visual hashtag, meaning that photos with your brand’s sticker will be connected and discoverable by anyone who taps the sticker. This allows a brand to see and engage with the people who are using their stickers in creative ways.
Warner Bros. (@WBPictures) is running Promoted #Stickers in the UK, US, France, Japan, Brazil, and Spain in support of its upcoming film Fantastic Beasts And Where To Find Them (@BeastsMovieUK). Inspired by the movie’s main character, Newt Scamander, @BeastsMovieUK is giving fans the ability to place stickers of Newt’s jacket, scarf, suitcase and wand onto their photos.
Opening on November 18, 2016, “Fantastic Beast and Where to Find Them” stars Eddie Redmayne as Newt Scamander, alongside Katherine Waterston, Dan Fogler, Alison Sudol, Ezra Miller, Samantha Morton, Jon Voight, Carmen Ejogo and Colin Farrell. The film was written by J.K. Rowling, marking her screenwriting debut and reunites a number of people from the Harry Potter features, including director David Yates and producers David Heyman, J.K. Rowling, Steve Kloves and Lionel Wigram.
To learn more about Promoted #Stickers, simply reach out to your Twitter account team.