In December, Moments launched in the UK as a new experience that surfaces the very best of Twitter through images, videos, and conversations. Following the test of Promoted Moments in the US, we’re now extending this to the UK with selected brand partners.
There have already been some amazing stories told through Moments — rich in scope and variety — ranging from new planet discoveries to the best Come Dine With Me ever and the latest Transfer rumours. Moments take people to the heart of a story, and brands have always been behind some of the best creative integrations on the platform. That’s why we’re so pleased to be partnering with @Tesco, @SkyUK, and @xboxuk on the launch of Promoted Moments in the UK.
Promoted Moments, like all of our advertising features, look and feel like all the other Moments you can see. They’ll be featured in the Moments guide for 24 hours, marked with a Promoted badge. As a highly visual and immersive format, Promoted Moments offers brands a powerful visual canvas for storytelling on Twitter — which will be demonstrated by the work we’ll see from our launch partners.
While Sky’s campaign will be announced in due course, Xbox will use Promoted Moments to launch Quantum Break, the latest exclusive title in their “greatest games line-up in Xbox history.” With time-amplified action and a suspenseful storyline brought to life in a way never done before in the gaming world, Xbox will use Promoted Moments to deliver a compelling narrative experience and put users inside the game.
Our #FeelGoodCookbook Promoted Moment gives us the opportunity to tell this story in an even more visual and impactful way.Claire HoeyMarketing Manager at Tesco,
As the first-to-market with Promoted Moments in the UK, @Tesco has created a #FeelGoodCookbook, with @BBHLondon and @MediacomUK. The cookbook is designed to inspire people across the country with recipes, and provide helpful tips for breakfast, lunch, and dinner. Like any cookbook, it has a cover, chapters and recipes — and is a powerful example of the creative potential that exists within this product.
Claire Hoey, Marketing Manager at Tesco, said “We’re thrilled to be a launch partner for Promoted Moments. Simple food ideas and recipe inspiration form the core of our Twitter content — and our #FeelGoodCookbook Promoted Moment gives us the opportunity to tell this story in an even more visual and impactful way. With each swipe, you can turn the pages through breakfast, lunch, and dinner — and to help users find a little something to inspire their next meal.”
This is the first step in exploring how brands can use Moments as part of their marketing activities. Over the next couple of months, you’ll see more examples from all kinds of brands. We’re excited to see how fun, informative, and entertaining stories from brands come to life within Moments, and how they strengthen what brands are able to achieve on Twitter.