Twitter and Transport for London and today began piloting a world-first service whereby customers will be automatically alerted of severe delays on key London Underground and TfL rail services as soon as they occur, helping them to avoid disruption.
The innovative pilot, developed exclusively with Twitter, will allow anyone who follows any combination of four existing TfL Twitter feeds (London Overground, TfL Rail, Central line and District line) to be able to opt-in to receive instant notifications about severe disruption.
Currently, obtaining live travel information via Twitter means having to visit the relevant account or searching through your timeline for the latest Tweets. This pilot will, for the first time, allow notifications to be sent straight to customers’ mobile devices while they are on the go, or direct to their computer, free of charge as a ‘Direct Message’. This will mean that customers can be informed straight away and avoid disruption.
To opt in, customers just need to visit http://tfl.gov.uk/twitter-alerts and select the lines for which they would like information. They can also tailor their notifications by selecting the time periods that they would like to receive alerts, meaning they can avoid unnecessary alerts outside of commuting hours or at weekends if they don’t need them.
This is the first time that Twitter has partnered with a transport authority to provide live travel information in this way. TfL will be assessing feedback from the pilot over the summer and, dependent on customer feedback, the service could be extended to other TfL Twitter feeds and used to alert drivers of disruption on key road corridors.
The Mayor of London, Sadiq Khan, said: “Like every Londoner I rely on public transport to get me around and this world-first service looks set to become an essential tool for millions of Tube passengers. It is an innovative way of providing people with live updates from the Underground and contributes to my goal of making it as easy as possible to get around the capital.”
Phil Young, Head of Online at TfL, said: “The reliability of TfL services is at a record high, but disruption does sometimes occur. Getting the latest travel information direct to customers when and where they want it is key to enabling them to avoid delays. Millions of Londoners use apps powered by our free open data, alongside our website, to check the Tube, find a bus or see how the roads are running and this world-first partnership with Twitter is a fantastic way of ensuring our data helps keep our customers informed.”
Dara Nasr, Managing Director, Twitter UK, said: “Twitter is used by millions of Londoners every day to get live travel updates. We’re incredibly excited to be partnering with TfL to make it more simple and convenient for commuters to receive important news about their journey. Up to the minute information around severe disruption is a daily must-have for everyone, and the live nature of Twitter is the perfect companion for this.
“Whether you’re on Twitter already or thinking about joining, we would urge you to try this new service out as it will prove essential in avoiding delays. We’re committed to continuing to make Twitter the simplest everyday utility to access key public information, be that transport or beyond.”