The #BlackFriday and #CyberMonday conversation is huge on Twitter. The two shopping days are a growing part of the long buildup to Christmas as consumers hunt for bargains and get their gift shopping underway.
They are also considerably more likely to shop during these big sales events than people who aren’t on Twitter. And the same goes for #BoxingDay. People on Twitter in the UK are 33% more likely to participate than those not on the platform.