This week, more than 50,000 people from around the world will descend on Cologne, Germany for the dmexco digital marketing exposition and conference. This is one of the digital industry’s most important global events and Twitter will be there.
We have a packed schedule in store for you of unmissable content and fantastic interactive experiences. Our focus at #dmexco will be video: we will be sharing our story and how it offers a powerful and effective way to build a connection with a live audience.
In 2015 alone, video on Twitter has grown 220X*. With that growth has come rising levels of engagement. Videos are six times more likely to be Retweeted than photos, and three times more likely than GIFs. All this is great news for brands because they are such an important part of the content that appears on Twitter.
Every day, we see influencers from sport, music, entertainment and fashion create unforgettable video moments on Twitter. These moments shape and define what is happening in the world right now. We’ll be showcasing how brands can join in on these culture-defining moments with the latest innovations in video on Twitter.
We’re delighted to announce that our CEO Jack Dorsey will be in conversation with WPP chief executive Sir Martin Sorrell. You will be able to catch this event in the Congress Hall at 10 a.m. CET on Thursday.
Following this, our VP of Product, Josh McFarland, will be talking about the future of video. He will highlight why there has never been a better time to reach consumers, as mobile transforms people’s expectations and experience. He will show how video can spark amazing conversations on Twitter, and offer a sneak-peak into our upcoming exclusive live-streaming of this seasons NFL football games. Join Josh’s keynote at 2 p.m. CET on Thursday.
Whether you’re attending #dmexco or catching the conversation from the comfort of your home or office, make sure to follow our #GoLive hashtag to stay up to date and join the buzz on Twitter. Swing by our Tweet Suite and follow @TwitterAdsDACH to make sure you don’t miss out.
*Twitter Internal Data 2016