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Gordon Macmillan

‎@gordonmacmillan‎

Head of Editorial, Twitter EMEA

Marketing 5 ways brands are using Twitter’s new conversation settings

Twitter has introduced Conversation Controls to give people and brands more control over the conversations they start. It allows those using the platform to choose who can reply.

Marketing 4 Creative Wins: Adventures in threads to a Nike showstopper

A monthly roundup of the most creative campaigns on Twitter. This month we feature Tweets from O2, Nike, Virgin Media, and BBC Three.

Marketing 5 Creative Wins: Adventures in Glastonbury to the kings of Liverpool

A monthly roundup of the most creative campaigns on Twitter. This month we feature Tweets from BBC Glastonbury, Starbucks, Budweiser, UK Government and IBM.

Marketing Twitter UK supports the IAB Gold Standard

Twitter UK is proud to support and endorse the IAB Gold Standard - an important industry initiative that helps ensure our customers have the best online experience possible.

Marketing #TwitterForBrands - 4 Creative Wins: From Big Macs to cat walks

A monthly roundup of the most creative campaigns on Twitter. This month we feature Tweets from McDonald’s UK, EE, Adidas, Burberry and Cadbury.

Marketing #BrandsTalkTwitter - #GOT and adventures in threads with @ICRC

In #BrandsTalkTwitter @TwitterMktgUK gets a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we talk to the @ICRC team.

Marketing #BrandsTalkTwitter - How Twitter became a huge part of ITV’s #Peston

In #BrandsTalkTwitter @TwitterMktgUK gets a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we talk to the team behind @itv’s week

Marketing #BrandsTalkTwitter ⁠— UKTV the voice of the network

In a new series, #BrandsTalkTwitter, we get a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we talk to @UKTV about its strategy

Marketing Twitter unveils groundbreaking study into its audience

Twitter has unveiled a first of its kind research study into understanding its audience in the UK. The study uncovers the communities that thrive on Twitter and drive conversation, and looks at how br

Marketing #BrandsTalkTwitter ⁠— How Greggs’ cheeky tone of voice paid off

In a new series, #BrandsTalkTwitter, we get a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we have @greggs.

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