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Gordon Macmillan

‎@gordonmacmillan‎

Head of Editorial, Twitter EMEA

Marketing Twitter UK supports the IAB Gold Standard

Twitter UK is proud to support and endorse the IAB Gold Standard - an important industry initiative that helps ensure our customers have the best online experience possible.

Marketing #TwitterForBrands - 4 Creative Wins: From Big Macs to cat walks

A monthly roundup of the most creative campaigns on Twitter. This month we feature Tweets from McDonald’s UK, EE, Adidas, Burberry and Cadbury.

Marketing #BrandsTalkTwitter - #GOT and adventures in threads with @ICRC

In #BrandsTalkTwitter @TwitterMktgUK gets a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we talk to the @ICRC team.

Marketing #BrandsTalkTwitter - How Twitter became a huge part of ITV’s #Peston

In #BrandsTalkTwitter @TwitterMktgUK gets a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we talk to the team behind @itv’s week

Marketing #BrandsTalkTwitter ⁠— UKTV the voice of the network

In a new series, #BrandsTalkTwitter, we get a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we talk to @UKTV about its strategy

Marketing Twitter unveils groundbreaking study into its audience

Twitter has unveiled a first of its kind research study into understanding its audience in the UK. The study uncovers the communities that thrive on Twitter and drive conversation, and looks at how br

Marketing #BrandsTalkTwitter ⁠— How Greggs’ cheeky tone of voice paid off

In a new series, #BrandsTalkTwitter, we get a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we have @greggs.

Marketing #BrandsTalkTwitter ⁠— @paddypower

In a new series, we get a behind-the-scenes glimpse into how our favourite brands’ on Twitter use the platform to drive conversation. This week we have @paddypower who share some insights about they u

Marketing #TwitterWorks: 8 Creative wins in November

This month we have great examples of creativity from brands including Jaguar, Tesco, Sega, John Lewis, Netflix and McDonalds.

Marketing Smashed it: 10 creative campaigns we loved in October

From gaming to TV and cars and tech, here are @TwitterMktgUK’s top 10 creative campaigns for October.

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