As the curtains close on #GE2019, we look back to see how the election conversation played out on Twitter and share some key insights into the trends, topics, themes, and Tweets that occupied the minds of UK voters.
Throughout the six weeks of campaigning, there was a consistently high level of political debate on UK Twitter, including from candidates, parties, voters, journalists, civil society groups, and interested election-watchers.
Our key priority was ensuring the conversation was healthy, open, and safe - as part of this we enforced our global political ads ban in mid-November. We also worked to ensure that Twitter remained the go-to place for people who wanted credible election-related information, updates from the campaign trail, and a diversity of news and views. For more on how we approached the election, read here.
Here are some key statistics relating to the #GE2019 conversation from November 6th to December 12th on the service:
Engagement with key civil and political issues on Twitter, proved to be wide-ranging, with people engaging on topics such as #Brexit, #IVoted, #Conservative, #Labour, #ClimateChange and #NHS. Engagement in these areas was high and opinions were varied throughout the campaign.
The two primary party leaders of Johnson and Corbyn were a major focus of the six-week-long election conversation on Twitter. On the day of the election itself we saw three party leaders being the focus of much conversation - Labour, Conservative and the Scottish National Party.
A key part of any election is the turnout of #DogsAtPollingStations and this year didn’t disappoint. Pictures of the canine electorate flooded the service once the polls opened at 7am - giving people a respite from the political debates that had dominated up to that point. Here’s a small selection of over 122,000 #DogsAtPollingStations Tweets we saw throughout #ElectionDay.
As well as launching our custom #GE2019 Emoji and GIF, Twitter launched two on-service prompts in the days leading up to the ballot, which aimed to increase civic participation in the voting process. The tool was designed to help people locate their local polling station was and identify who was on their ballot.
Throughout the four days leading to election day, approximately 170,000 people clicked through to the prompt, enabling them to get credible, verified, up to date and local election information through Twitter.
The activating hashtags of; #GE2019, #GE19, #GeneralElection19 and #General Election2019 were used over 6 million times — showing the power of these hashtags in bringing the conversation together throughout this election. Additionally, as the heatmap below shows, engagement in the #GE2019 conversation on election day was spread across all regions.
As with every election around the globe, election integrity and online safety are key priorities for Twitter, and #GE2019 was no different. To this end, we worked to ensure the conversation was healthy, open, and safe for everyone and implemented a clear plan to safeguard the UK election.
We’ll continue supporting and protecting conversations on the service, particularly during election cycles, and we’ll strive to be open and transparent as we enhance and refine our approach.