Marketing

From recipes for veggies to 360’s at Wembley: 7 creative wins on Twitter

By Ciara Brady
Wednesday, 7 June 2017

This month we’re taking a closer look at how brands can use a range of video formats on Twitter to tell their stories in really fun and visual ways.

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@Oasis_Drinks

What to have for lunch today, a question that has been puzzling people up and down the country since, well, lunch was a thing. Luckily this month, @Oasis_Drinks were on-hand take the hard work out of lunchtime decision-making with this fun and colourful gif. Leaving us with more time to get out of the office and enjoy the sun. Or, do some work.   

 

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@Tesco

@Tesco have always been fantastic at using the Twitter Moment’s tool in creative and inspirational ways. This month was no different. To celebrate #NationalVegetarianWeek, @Tesco put this tasty Moment together, packed full of yummy recipes ideas to make veggies everywhere rub their tums in delight. Hello there aubergine pizza, get in my mouth.

 

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@marksandspencer

May saw retail giant and high-street favourite Marks and Spencer launch a new campaign under the slogan #SpendItWell. The video creative rolled out on Twitter early in the month, and we loved it’s positive, empowering message and inclusive visuals. Life is definitely too short for uncomfortable knickers and shoes that hurt your feet.

 

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@GodsOnAmazon

We’ve been seeing a lot more vertical video on the platform recently which is fantastic news - especially for people watching video on mobile. With the launch of its brand-new original series #AmericanGods, Amazon chose the vertical video format to tease the show and give viewers on Twitter a sneak peek of what to expect from the series. Also...did we just spot Lovejoy in that trailer?? Swoon.

 

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@vuecinemas

With the launch of the new and amazing #WonderWoman movie, @vuecinemas wanted to create an extra-special Twitter experience for fans of the superhero. The brand teamed up with #WonderWoman storyboard artist, Elizabeth Schuch, to turn Vue followers on Twitter into superheroes.

Our favourite? The carrot busting superhero pug...obviously.

 

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@NissanUK

Football legend and all-round silver fox David Ginola was the star of @NissanUK’s #GetThereWithGinola competition campaign. The brand offered footie fans the chance to win a pair of coveted tickets to the Champions League Final accompanied by the one and only Davie G. All they have to do is share pics and videos of original ambitious entries like baking a football stadium cake or wearing a football kit to work. Check out the campaign video below.

 

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@BBCOne

And finally, we have some more footie, this time from our lovely friends at the Beeb. This amazing 360 video invited football fans to relive the journey to the #FACupFinal with a walk down Wembley Way and clips of the massive moments from this season. Take a look at the video below and don’t forget to scroll around.

 

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@ciar_ra

Ciara Brady

‎@ciar_ra‎

Content Strategy, Twitter EMEA

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