August was a jam-packed month, full of some amazing and creative activations on Twitter. Some of our favourites included the @Always #LikeAGirl campaign and @AdidasUK’s very special Twitter activation around the launch of a new pair of football boots. Read all about them and more below!
Kicking us off this month is one of our favourite campaigns ever. In 2014, @Always launched it’s critically acclaimed #LikeAGirl campaign - designed to change perceptions around the detracting phrase ‘like a girl’ by turning it into something empowering and positive for young girls. This summer, the brand was back with an updated version of the campaign. This time the creative focuses on the fear of failure that girls can experience during puberty and seeks to build their self-confidence by reminding how important it is to never give up trying. On Twitter, the brand used a Conversational Video card to involve people on Twitter in the #LikeAGirl conversation. It also used First View to make sure the new video was the first thing that Twitter users saw when they logged on that day.
Video on Twitter can be an amazing way to put your creative in front of an engaged and influential audience. @PersilUK found this out in August when it’s fun, superhero-inspired ad for a new detergent totted up almost 6.3 million views on Twitter. Check out the #ExtraordinaryPowers creative below:
Free chocolate buttons! Animated cows! Hashtags! So many great things that made up Cadburys #CadburyCows campaign on Twitter last month. Using our auto-response product Cadbury invited Twitter users to direct a cow using hashtags to be in with a chance to find a scrummy pack of Buttons. We had a go and played for ages! Check out the Tweet here:
This Autumn, @btsport wants us to know that it’s not easy being @dele_official. Ahead of the 2017/2018 football season, the brand launched a new campaign on Twitter that saw the Tottenham star go up against other sporting legends as he swaps between rugby, basketball, boxing and cricket. On Twitter, @btsport used Promoted Video and First View to remind fans that there’s more to live sport than football.
Has the end of the latest season of Game of Thrones left a gaping hole in your life so large that could only possibly be filled with...more episodes of Game of Thrones? Us too. We honestly don’t know what to watch anymore. Fear not, the guys at @HBO_UK have our backs. To coincide with the end of season 7, @HBO_UK used these wicked cut-down snapshot videos of the most exciting #GoT moments in a Twitter Video Website Card. The card directed Twitter users to download the latest season so they could re-watch each gasp-worthy (we’re looking at you Littlefinger) moment again and again.
With the release of Oscar-winner and all-round national treasure Dame Judy Dench’s latest spin around the park as Queen Victoria in the film #VictoriaAndAbdul, @universaluk took to Twitter to tease the trailer with a Video Website card. With this card, Twitter users can click through to a custom website where they can find the latest showtimes and screens.
With the launch of its new NEMEZIZ Ocean Storm football boots, @adidasuk wanted to make a splash. The Ocean Storm launch coincided with the Tango league five a side tournament final, including an appearance from Chicharito Hernandez (@CH14_) and a tour of the arena with @theF2. @adidasuk wanted to make sure Twitter users in the UK didn’t miss a second of this one-off event so it used a range of Twitter products make sure fans caught all of the action. The brand used a Heart to Remind card so that users would be notified as new content rolled out. It used Periscope to live stream a five-a-side match and exclusive performance from @tweet_mist. It also wrapped up highlights from the night with this great moment.