September was a strong month for creativity on Twitter. Some of our favourite campaigns took us live to London Fashion Week with @Burberry, @johnlewisretail gave us immersive 360 views of its new home collection, and @Walker_Crisps asked fans to rally and vote to save their favourite snack. We have plenty more to share besides from the worlds of tech, mobile, retail and FMCG brands.
The #ChooseOrLose campaign put the passion of crisp lovers to the test via a Twitter Conversational Video ad. @Walker_Crisps asked fans to vote to save their favourite flavour or risk losing them. Can you imagine losing Salt and Vinegar flavour @Walker_Crisps? Nor can we. The thought is almost too much to bear.
An amusing and interactive use of video here from @KitKat. All you had to do was get Lady Liberty to catch the Kit Kat. A great way to drive engagement and get people to spend time engaging with a new product launch. It proved hugely successful driving more than 3.6M views.
September might signal the end of Summer, but there are many fabulous things about the month, and one of those is, of course, the arrival of new @Apple products. This year @Apple did not disappoint with the launch of the Apple X and Apple 8, beautifully displayed here through the latest exciting Video format: the Twitter Video website card.
This year at London Fashion Week, @Burberry again turned to Twitter. For its #BurberryShow, it used Twitter to broadcast its September 2017 show live. It was a perfect use of our Heart to Remind feature: When a user ‘liked’ the Tweet, they received a notification alerting them to tune in on Twitter.
We love this use of a Twitter Moment for Windows Surface (@Surface_UK). It proved to be an ideal way to introduce people on Twitter to the different features and specifications of the latest Microsoft Surface laptop.
The new youth mobile network VOXI (@VOXI_UK) from Vodafone used Twitter to ensure its star-studded launch event was as inclusive as possible. It built anticipation with a teaser video and then live-streamed the event on Periscope on the big night. This allowed Twitter users to watch performances by the likes of @DUALIPA and @LiamPayne.
As part of a major push for the John Lewis home range, the brand used Twitter 360 video to allow people to immerse themselves in everything that it has to offer. It’s a powerful and engaging way to grab people’s attention and offer them the chance to really look around at all the different products that are on offer.
Marks & Spencer is one of many brands that is now running In-Stream video ads on Twitter. This six-second spot for @marksandspencer achieved a strong performance. It shows how effective In-Stream video ads can be when connected with the right partner.