Marketing

From The Rock to winning the lotto: 6 creative wins in July

By ‎@ciar_ra‎
Thursday, 10 August 2017

July was another busy month on Twitter, with brands here in the UK keen to experiment with our latest creative ad unit - the Video Website Card. This new card blends the engagement and attention of an auto-playing video; with the action and results of a large clickable target. This can help advertisers looking to increase video views, or indeed, website visits. Check out the fantastic examples from @Apple and @WarnerBrosUK below.

@SkyBet

Kicking us off this month, we’ve got this fun campaign from @SkyBet. Perfectly timed to coincide with the start of the new footy season, the brand took to Twitter to announce #SuperBoost - super-boosted odds that let football fans get the new season off to a lucrative bang. A fast-paced video included some great beats from Kanye and a hilarious round-up of presenter Jeff Sellings having a whale of a time. Oh, and there’s an emoji too. Just use the hashtag #Superboot to unlock it.

 

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@WarnerBrosUK

Seen Dunkirk yet? We loved it so much here at Twitter UK it’s all we’ve been able to talk about for weeks on end. Tom Hardy is our fave. But if you haven’t seen it yet, @WarnerBrosUK is making it easy for you to pick up your tickets with its promotional campaign. Using our latest Clickable Video Website Card featuring the trailer from the movie, Twitter users can click through to a custom website where they can find the latest showtimes and screens of Christopher Nolan’s spectacular film. So handy.

 

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@Apple

Another example of a big brand using our latest clickable Video Website Card but this time from @Apple and @TheRock. At the end of last month, Apple rolled out a brand new ad campaign for Siri that also starred Dwayne “The Rock” Johnson. The three-minute ad sees The Rock put Siri to the test in lots of hilarious and very Rock-esque scenarios. Taking a selfie from space? Sure, of course, the Rock can do it. With Twitter’s new clickable video format, @Apple pushed out a 15-second version of the ad on the platform, and when users clicked through, they could enjoy the full version of the antics from tech’s latest super duo. Nifty, eh?

 

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@CocaCola_GB

@CocaCola_GB’s latest campaign set our little hearts fluttering with delight earlier last month. #LoveRecycling tells the story of two bottles that fall in love as they meet over and over again as they are recycled into new bottles. @CocaCola_GB used Promoted Video to encourage consumers to reuse their plastic bottles and to highlight the importance of sustainability.

 

And what’s best is that recycled bottles and cans were used to produce to this amazing stop-motion ad.

 

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@TNLUK

How many times have you uttered the phrase ‘If I won the lotto I’d...splurge on a massive hol/get a new car/take a swim in a pool of my new riches’?? Well, The National Lottery sure knows its audience. That’s why in its July #IfIWinYouWin campaign it used a Conversational Video Card on Twitter to ask its followers just that - who they would treat if they won big. A Colourful creative and fun language make this a great example of how brands can use a Conversational Card to get their fans involved in the chat on Twitter.

 

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@Tesco

 

And finally a brilliant and important campaign from retailer @Tesco. At the end of July, Tesco became the first UK supermarket to cover the cost of the tampon tax for customers and cut the price of sanitary products by 5% - the current cost of VAT. To announce this great initiative, @Tesco took to Twitter with this video - check it out below

 

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