Marketing

From cricket wickets to sporting creators : 6 creative wins on Twitter

By ‎@@ciar_ra‎
Friday, 26 January 2018

Hello! We’re back with our first post of 2018 with some great creative examples from brands including @VisaUK, @adidasUK and @btsportcricket. Together they’ve been putting to use a range of Twitter products this month including our new video poll card and the sponsorship of a major cricket tournament.

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@VisaUK

Kicking us off this month, we have this lovely example from @VisaUK. The brand used Twitter’s Promoted video in a 1:1 format to showcase its fun new ad. 1:1 video format is a great way to make your video completely viewable in feed on a mobile device. @VisaUK also remembered to keep the video short - at just 15 seconds long, it is a fantastic example of how bite-size videos work brilliantly on Twitter.

 

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@PepsiMaxUK

@PepsiMaxUK are known for being great innovators on Twitter and are always ready to try out our newest ad formats. In December, @PepsiMaxUK became the first FMCG brand to use our latest update to the very popular Poll card - the video poll card. A video poll card is a fantastic way to engage users on Twitter as they vote for their favourite video clip - making it a fun and immersive experience. In its #TryItLoveIt campaign, @PepsiMaxUK asked the good folk of Twitter to vote for their favourite flavour of Pepsi Max. Cherry Christmas came out on top which is good because that’s our favourite too!

 

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@relentlessdrink

This New Year’s Eve @relentlessdrink brought all of the energy down to Surrey Quays in London to showcase its sponsorship of the @DJMag awards at Printworks. The brand used Periscope and Promoted video to bring music fans some of the action from the night. Check out this fantastic example below.

 

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@adidasUK

In December, @adidasUK launched the latest instalment of its Here to Create campaign, ‘Calling all creators’. The video features some of the worlds most influential athletes and influencers in sport. The brand used Promoted Video on Twitter to launch #HereToCreate and ensured that it replied to almost every user comment on the video to build deeper engagement with the brand on a personal level. We just loved it.

 

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@JDOfficial

Another one of our favourites @JDOfficial were back in December with an app install campaign on Twitter. The brand combined an image app install card with very strong Tweet copy to encourage Twitter users to install its app and to get exclusive deals. Simple and really effective.

 

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@btsportcricket

And finally, we have a lovely sponsorship example from @BTSportCricket. It was the first time BT Sport covered a major cricket tournament on Twitter, and it did a sterling job. Check out the inventive uses of video on Twitter here, which include highlight reels, player interviews and shots of the crowd. We loved this because the content was warm and full of humour. We can’t wait to see what else is in store for 2018.

 

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