Marketing

From Swords and sandals to Britney Spears: 7 creative wins on Twitter

By Gordon Macmillan
Friday, 16 February 2018

The start of 2018 has seen some fabulous campaign that once again show how brands are making great creative use of the variety of video products, which is one of Twitter’s great strengths. This month we have campaigns from @skyatlantic, @HSBC_UK and @virginmedia among others.  

Barclaycard    

We loved this campaign. @Barclaycard turned the promise of the New Year resolution on its head. This idea was about reaching users in the January mindset and encouraging them to start something new at a time when they are most open to it. Using video and multi-image Tweets, this campaign hit home with strong results across the board.

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Virgin Media    

Combining Star Wars and football? The force is strong with this one from @virginmedia. It used a video Poll to drive engagement around the footballing excitement that encompasses #DeadlineDay.   

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Universal UK 

Sponsorship is a powerful and effective way on Twitter for brands to get their message across. Here @universaluk partnered, sorry we mean flirted, with @GlamourMagUK around the launch of Fifty Shades Freed.

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Sky Atlantic    

To back the launch of its big-budget new historical Roman-drama #Britannia @skyatlantic ran a campaign that made use of the full suite of Twitter’s creative video products.

It used a Twitter Carousel, which allows brands to create a rich canvas for brand storytelling using their own Tweets, together with a Conversational Card and an Instant Unlock Card to share exclusive #Britannia content.

 

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Aberdeen Standard Investments        

For Davos, @ASInvestments partnered with Sky News and combined a Video Website Card with Twitter Sponsorship. This allowed it to align its message with coverage from the World Economic Forum. It’s a great way to get your message in front of a specific target audience. This Tweet also gives an excellent demonstration of the Sponsored Video Website Card integration.   

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HSBC

A great example of social first execution. This creative is an extension of @HSBC_UK’s TV campaign in a way that is both innovative and relevant. It’s also paying off as it is driving great sentiment for the banking group and racking up millions of video views in the process.

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Geggs

And finally, this one isn’t a campaign it is a simple reply from @GreggsOfficial to a Tweet it is mentioned in. It’s a Tweet that demonstrates how listening and engaging in the conversation can sometimes have a significant payoff. The fact that this one involves Britney Spears works all the better for us.

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@gordonmacmillan

Gordon Macmillan

‎@gordonmacmillan‎

Head of Editorial, Twitter EMEA

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