With some of the most prominent ads of the year out in November, we have a healthy selection for you in this month's creative roundup. We have all kinds of video, including some excellent examples of brands using short-form video to significant effect. We can also point you to how brands have used polls, again with video, to drive strong interaction.
Using Promoted Video, @JaguarUK shows a great example of video best practice by using a human in the first three seconds to grab your attention.
Really simple but compelling and engaging here from @DisneyUK, simply Like to find out what character you are.
Showing how much you can do with a six-second video. This is a good festive and creative way to draw you into the video. Better still as it’s six-second the content loops automatically.
This campaign shows good use of Video Website Card in a direct response format from @SEGA_Europe. The campaign highlighting the new Football Manager game also has strong branding throughout.
To back the launch of #Fallout76, Bethesda ran with a Video Website Card in a First View with a Promoted Trend plus an emoji. It’s the perfect Twitter launch package.
It was the one everyone was waiting for and has been the one everyone has talked about so much since. John Lewis (@jlandpartners) launched its 2018 ad on Twitter with a First View. It’s the way you get people talking about your video on Twitter.
Tesco (@Tesco) shows we all love a poll as it asked its audience what will be on their plates this Christmas. Combining short-form video with polls proves a perfect combination driving engagement and interaction.
There have been some great Christmas ads this year, here are some of the best.