Marketing

#TwitterWorks: 8 Creative wins in November

By Gordon Macmillan
Monday, 3 December 2018

With some of the most prominent ads of the year out in November, we have a healthy selection for you in this month's creative roundup. We have all kinds of video, including some excellent examples of brands using short-form video to significant effect. We can also point you to how brands have used polls, again with video, to drive strong interaction.

Jaguar

Using Promoted Video, @JaguarUK shows a great example of video best practice by using a human in the first three seconds to grab your attention.

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Netflix

A neat partnership here between Netflix US and @CNN with a Promoted Poll for the new season of #HouseofCards.

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Disney

Really simple but compelling and engaging here from @DisneyUK, simply Like to find out what character you are.

 

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McDonalds UK

Showing how much you can do with a six-second video. This is a good festive and creative way to draw you into the video. Better still as it’s six-second the content loops automatically.

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Sega Europe

This campaign shows good use of Video Website Card in a direct response format from @SEGA_Europe. The campaign highlighting the new Football Manager game also has strong branding throughout.

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Bethesda UK

To back the launch of #Fallout76, Bethesda ran with a Video Website Card in a First View with a Promoted Trend plus an emoji. It’s the perfect Twitter launch package.

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John Lewis

It was the one everyone was waiting for and has been the one everyone has talked about so much since. John Lewis (@jlandpartners) launched its 2018 ad on Twitter with a First View. It’s the way you get people talking about your video on Twitter.

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Tesco

Tesco (@Tesco) shows we all love a poll as it asked its audience what will be on their plates this Christmas. Combining short-form video with polls proves a perfect combination driving engagement and interaction.

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Christmas Ads

There have been some great Christmas ads this year, here are some of the best.

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@gordonmacmillan

Gordon Macmillan

‎@gordonmacmillan‎

Head of Editorial, Twitter EMEA

Only on Twitter