Marketing

Who to follow on Twitter: A guide for 2018

By David Wilding
Friday, 26 January 2018

Twitter is a daily delight and a fantastic way of being entertained and informed. But to get the best value out of Twitter, it really helps to follow the right people. Over the next few months, we’re bringing back #FollowFriday, and we’ll share a series of Twitter Moments and videos featuring some of our favourite Tweeters.

In these Moments, we’ve tried to avoid the big obvious accounts, which are worth following and easy to find on Twitter. These lists are more the hidden gems - the ‘radiators’ who we personally really enjoy and who regularly share engaging, entertaining and useful Tweets.

They include people like @simonnricketts who is a true radiator, Simon sees the positive in almost every situation and is as modest and self-effacing as he is funny and interesting.

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We’ve grouped these accounts into broad categories, such as football, tech, politics and music, but many of the people here will Tweet across a range of subjects based on what’s happening at the time. So don’t think of these as rigid categories but as a guide. In each category, we’ve listed a wide range of accounts but focused in on a few in particular that we at Twitter UK really enjoy following. This is, of course, a matter of opinion. There’s no right or wrong way to Twitter, and we’re not endorsing them, but just selecting a handful of accounts to follow who we think will deliver great Tweets in your timeline very quickly.

Our list also includes @sophie_gadd another super radiator. Sophie’s Tweets are excellent and she has a particular knack of Retweeting the best Tweets from elsewhere into your timeline.

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As well as the people in this guide, we would also recommend that you follow key accounts around the things you’re passionate about. This might be your favourite team, musician, actors, TV stars, authors and comedians for example - as well as your local MP, journalists, council and (if you’re unlucky enough to rely on it) train company if you want to keep up with what’s happening in your area.  They can all be easily found by typing their names in Twitter’s search bar.

Finally, the simplest and best way to see what’s happening on Twitter very quickly is to click on the ‘explore’ tab (the magnifying glass) which immediately brings up the key trends and the latest Moments. First up is our #AllRounders category all contained within this Moment.

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@drwilding

David Wilding

‎@drwilding‎

Head of Planning

Only on Twitter