Marketing

Creative of the week: @Tesco leaves you wanting more

By Lucy O'Dwyer

Each month we’re highlighting great mobile optimised video campaigns that work on Twitter. We hope they’ll provide inspiration and show best practice. This week we have @Tesco with its latest campaign for Food Love Stories.

What’s it for?

The campaign is designed to inspire people to make the food they love for the people they love and discover ingredients with a real story. You can discover some great Food Love Stories here.

Why it’s good

Tesco partnered with Tastemade (@tastemadeuk) on Twitter to sponsor its recipe content series and align to what people interested in food and cooking are tuning into. The Tesco 10-second pre-roll is perfectly optimised for mobile and for the 1x1 aspect ratio of Tastemade’s video content.

The piece is clearly branded throughout and the video and has an outstanding sound-off strategy with mobile-friendly captions. There’s also expertly positioned white space at the bottom of the ad where the pre-roll timer and skip buttons overlay. And the cherry on top, the chocolate oozes out of the mainframe into this white space, leaving the viewer wanting more.

These best practices help Tesco get its message across quickly and efficiently before a related publisher’s content.

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@LoobeyLoo

Lucy O'Dwyer

‎@LoobeyLoo‎

Head of Video Solutions & Sales Strategy for Twitter EMEA

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