Creative of the week: @FootballIndexUK scores in six seconds

Monday, 29 April 2019

Each month we’re highlighting great short-form video campaigns that work on Twitter. We hope they’ll provide inspiration and show best practice. This week we have @FootballIndexUK with its latest campaign for its gambling platform.

What’s it for?

The campaign is to raise awareness of its football trading service, which allows football fans to bet on the future success of football players.

Why it’s good

Football Index used an In-Stream sponsorship for this campaign. The pre-roll is perfectly optimised for mobile and this specific product. It’s non-skippable as it’s under 7-seconds and focuses on a key single message.

The piece is also branded throughout the video and has an outstanding sound-off strategy with visual messages and captions big enough for mobile.

These best practices help Football Index get its message across quickly and efficiently before a related publisher’s content.

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