Marketing
Creative of the week: @LexusUK launches the all-new Lexus UX
By
Lucy O'Dwyer
Monday, 1 April 2019
Each month we’re highlighting great short-form video campaigns that work on Twitter. We hope they’ll provide inspiration and show best practice. This week we have @LexusUK with its latest campaign for the new Lexus UX.
What’s it for?
The campaign is to launch the new Hybrid Lexus UX.
Why it’s good
Lexus used a Video Website Card for this campaign. These are perfectly optimised for mobile viewing and offer a seamless way to click through to the brand website to find out more - and, in this instance, request a test drive.
The video is short (12 seconds). Even without sound, the great use of visual captions means the central message is easy to understand.
