Each month we’re highlighting great short-form video campaigns that work on Twitter. We hope they’ll provide inspiration and show best practice. This week we have @KFC_UKI promoting its new Supercharger spicy mayo. By Liking the Tweet, fans can opt in to get an automated reminder alerting them when it becomes available to buy.
What’s it for?
The campaign is to raise awareness of @KFC_UKI, making its infamous Supercharger sauce available to purchase for the first time —understandably levels of excitement have been high. From now, mammoth one-litre bottles will be on sale in all KFCs nationwide - but you’ll need to hurry because they will only be around for four weeks.
The campaign comes after fans were incessantly Tweeting @KFC_UKI asking for the sauce to be made available in bottle form.
Why it’s good
@KFC_UKI ran a Promoted Video for this campaign. The video asset is simple but effective: it’s visually arresting, and perfectly optimised for mobile with a 1x1 video. Despite being a mere five seconds long, it focuses on a single key message in a visual and concise way.
These best practices helped @KFC_UKI get the message across succinctly and efficiently, as well as offering fans a way to stay updated on the Supercharger availability with the Like to Remind functionality.