Creative of the week: True Detective from HBO UK

Each month we’re highlighting great short-form video campaigns that work on Twitter. We hope they’ll provide inspiration and show best practice. This week we have @HBO_UK with its campaign for the new season of 'True Detective'.

What’s it for?

The campaign is to launch True Detective Season 3 on HBO.

Why it’s good

Using a Promoted Video Website Card, this campaign is optimised for mobile. It’s a 15-second long short-form video that’s easy to understand without sound. It also shows movie and TV trailers don’t necessarily need branding throughout the video to perform well. What  @HBO_UK have done here is put the title on the first frame.

And if you do turn the music up, it's beat perfect adding tension and drama into a punchy short video.

What's the result?

Put simply, it helps drive a higher ad recall and stronger results making for a successful campaign.