Creative of the week: Walkers Crisps too good to share with Spice Girls

Each month we highlight great short-form video campaigns that work on Twitter. We hope they’ll provide inspiration and show best practice. This week we have @Walkers_Crisps and its latest campaign, headlined by the Spice Girls. 

What’s it for?

This campaign is designed to illustrate just how tasty @Walkers_Crisps are. In fact, they are too good to share even if one of the top-selling girl groups of all time drop by your house.

The campaign features comedian @GuzKhanOfficial as Dev, who plays the ultimate @SpiceGirls superfan. He is surprised by the group turning up on his doorstep with tickets for their long-awaited 'Spice World' reunion tour. But no matter how much Dev loves Scary Spice, Sporty Spice, Baby Spice and Ginger Spice, he won’t share his crisps. 

Why it’s good? 

This @Walkers_Crisps video is a cut-down version of its 1:30 TVC, which it ran as a Promoted Video Card. This shorter version features Dev tipping the bag’s content into his mouth after refusing to let the band have a crisp. 

It shows how brands can make great use of their existing content on Twitter. It’s also well optimised for mobile and ticks all of Twitter’s creative best practice guidelines:

1. At ten seconds, this video asset is short, simple and effective.
2. Includes a sound-off strategy and with captions
3. The Walkers logo is positioned from the first frame of the video on the left-hand side. 

These best practice tips emphasise brand awareness and remind us why Walkers is too good to share.