Each month we highlight great short-form video campaigns that work on Twitter. We hope they’ll provide inspiration and show best practice. This week we have @Walkers_Crisps and its latest campaign, headlined by the Spice Girls.
What’s it for?
This campaign is designed
to illustrate just how tasty @Walkers_Crisps are. In fact, they are too good to share even if one of the top-selling girl groups of all time drop by your house.
The campaign features comedian @GuzKhanOfficial as Dev, who plays the ultimate @SpiceGirls superfan. He
by the group turning up on his doorstep with tickets for their long-awaited 'Spice World' reunion tour. But no matter how much Dev loves Scary Spice, Sporty Spice, Baby Spice and Ginger Spice, he won’t share his crisps.
Why it’s good?
This @Walkers_Crisps video is a cut-down version of its 1:30 TVC, which it ran as a Promoted Video Card. This shorter version features Dev tipping the bag’s content into his mouth after refusing to let the band have a crisp.
It shows how brands can make great use of their existing content on Twitter. It’s also well optimised for mobile and ticks all of Twitter’s creative best practice guidelines:
These best practice tips emphasise brand awareness and remind us why Walkers is too good to share.