Renault packs a punch with creativity and best practice

Each month we’re highlighting great short-form video campaigns that work on Twitter. We hope they’ll provide inspiration and show best practice. This week we have @renault_uk with its latest campaign for the new Renault Kadjar SUV.

What’s it for?

The campaign is to #launch the new Renault Kadjar.

Why it’s good

Renault used a Video Website Card for this campaign. This video is perfectly optimised for mobile. Not only is it short-form, coming in at just 12-seconds, but it also has a great sound-off strategy with captions big enough to read on a small screen.

The first frames have creative branding, with the logo and product shots featured throughout the video. These draw the viewer along with the use of dynamic shots of the Renault Kadjar in action.