Marketing

4 Creative Wins: Adventures in threads to a Nike showstopper

By Gordon Macmillan
Monday, 17 August 2020

Each month we highlight great creative marketing on Twitter, to showcase how brands are using the platform to launch new campaigns and connect with consumers. 

This month we feature four of the best from O2, Nike, Virgin Media, and BBC Three. 

O2

To help people discover the best TV shows and movies on Disney+, @O2 launched a Thread Adventure. A Thread Adventure on Twitter is a brilliant way to tell a story or help people discover content. For @O2, it created a thread that allowed people to pick a show to match their mood from a ‘family-crowd pleaser’ to a ‘night in with the housemates’ or ‘a quiet night in vibe’. 

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.

Nike

The #YouCantStopUs ad from @Nike has won vast amounts of praise on Twitter and for good reason. It is brilliantly done, superbly edited and wonderfully executed. It is also great to see Nike using subtitles here, it adds to the inclusive nature of this 1:30 masterpiece.

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.

Virgin Media #BAFTAs

For this year’s virtual #BAFTAs, @virginmedia returned as a sponsor. It ran custom content from brand ambassadors and shared clips of the nominees. On the big day, it ran a Promoted Trend Spotlight and had @rankinphoto capture the list of nominees as they tuned in at home to find out if they’d won gold or red at the #VirginMediaBAFTAs.  

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.

BBC Three #TheYoungOffenders

The one thing in the last few months no one wanted to miss was new TV. @bbcthree had our backs with this Like to Remind activation to announce when the new series of ‘Young Offenders’ was set to air. 

The channel supported this with a Promoted Trend Spotlight on the day of launch, to make sure everyone got the message. 

This Tweet is unavailable
This Tweet is unavailable.
This Tweet is unavailable.
@gordonmacmillan

Gordon Macmillan

‎@gordonmacmillan‎

Head of Editorial, Twitter EMEA

Only on Twitter