10 ways #CWG2014 played out on Twitter

By Aneesh Madani
Wednesday, 13 August 2014

The XX Commonwealth Games was a success with 71 different nations and territories competing in 17 different sports over 12 days of competition, along with spectacular opening and closing ceremonies. India took home 64 medals, including 15 Gold, 30 Silver and 19 Bronze, and as the sporting action took place in Glasgow, it also played around the world on Twitter, with more than 3.3 million Tweets on the platform.

Here’s our roundup of 10 ways #CWG2014 unfolded on Twitter:

1) Total Tweets

There were more than 3.3 million Tweets about the #Glasgow2014 Commonwealth Games.

2) The India Story at #CWG2014 - as told in Tweets

Here is a collection of some of the great Tweets from India that summarise the story of #CWG2014:

3) Twitter followers soared for Gold Medal winning Indian Athlete

Badminton player Parupalli Kashyap’s (@parupallik) Twitter followers soared by 5250% as he became the first Indian in 32 years to win the men’s singles Gold Medal at the Commonwealth Games.

4) India broadcaster enhances #SocialTV experience with viewers’ Tweets

Through the course of the Games, India broadcaster @ten_sports encouraged viewers to tweet in their thoughts with #CWG2014 and highlighted this daily in their live wraparound show:

5) The Bolt Factor:

Usain Bolt (@usainbolt) was the most-discussed athlete of the Games with more than 140,000 mentions.

Bolt also created the most-discussed sporting moment of #CWG2014 as he anchored Jamaica to a gold medal in the 4x100m relay.

The Jamaican used Twitter throughout the Games as a direct line into his fans, taking them behind the scenes and allowing them to feel part of those unique sporting moments:

6) Royal photobombing was the most retweeted Tweet

As #CWG2014 played out in the stadium, Australian hockey player Jayde Taylor (@_JaydeTaylor) had her selfie photobombed by HM Queen Elizabeth II. With almost 15,000 Retweets, it was the most retweeted message of the Games.

7) Hashtags brought fans together

The official hashtags of the Games #Glasgow2014 and #BringItOn were used by organisers, journalists, athletes and fans alike to bring together the global conversation on Twitter.

During the Games there were more than 790,000 mentions of the official hashtags #Glasgow2014 and #BringItOn

8) 360-degree perspectives

Twitter became an extension of the action on the field, as competitors grasped the opportunity to engage directly with their fans. One new way of doing that was via the Vine 360 Booth, which was based in the recreational area at the Athletes’ Village.

Competitors queued up to get involved and shot a series of six-second Vine clips, which were tweeted out from @TweetCam2014. Here’s one involving the Indian shooting team with Gagan Narang, Sanjeev Rajput, Lajja Gauswami and Meena Raghuvanshi:

9) Behind the scenes

Broadcaster @BBCSport used a handheld @TwitterMirror to creating the #71Club which captured a photo of an athlete from each of the 71 participating nations, including this picture of Indian women’s squash player Anaka Alankamony:

10) Alternative perspectives

The @Glasgow2014 organisers put cameras in special vantage points, tweeting out some of the most compelling and unusual images of the Games:

Hope you enjoyed #CWG2014 as much as we did. See you soon!