Did last night’s season premiere of ‘Jhalak Dikhhla Jaa’ get your feet tapping and heart thumping? Get excited, as this season @ColorsTV brings you lots of #Jhalak from behind-the-scenes six-second Vine videos to Twitter Q&As with your favourite contestants, and more.
As you can imagine, being a part of #Jhalak is not just hard work. The contestants and judges found some time to share candid moments using Twitter Mirror and Vine during their breaks on the set.
Executing these best practices, along with on-air call-to-actions, led to a 250% increase in the conversation about the show as compared to last season’s premiere.
Madhuri Dixit-Nene (@MadhuriDixit)
Karan Johar (@karanjohar)
Drashti Dhami (@drashti10)
Ranvir Shorey (@RanvirShorey)
Ashish Sharma (@ashish30sharma)
Karan Tacker (@karantacker)
Kiku Sharda (@kikusharda)
Kritika Kamra (@Kritika_Kamra)
Mouni Roy (@Roymouni)
Puja Banerjee (@BanPuja)
Purab Kohli (@Purab_Kohli)
Sophie Choudry (@Sophie_Choudry)
Shakti Mohan (@MohanShakti)